About Victory


Generation after generation, our mission is still the same; to serve every customer, vendor and person with respect, excellence and integrity.

Established in 1980, Victory’s mission has been to be a leader in the wholesale equipment industry. To serve every customer, vendor and person with respect, excellence and integrity.

Our focus is on supplying dealers with good quality used equipment, whether for rental, sales or use. Our team is knowledgeable, courteous, and always ready to go the extra mile to serve you in any way we can. We continually strive to stay on top of the market trends. We want to make sure you are getting the best we can offer.

We have one of the best, long-term reputations in the industry and we take the trust you place in us very seriously. We never take that reputation for granted and are grateful for the opportunities you give us.

We have made friends all over the world and have seen generations and families grow together in the equipment rental and sales industry. We have all weathered many changes, ups and downs, and have grown stronger and more determined than ever to serve our customers well.

"We started in the equipment business in 1969 and have seen many changes in this industry. There have been multiple company mergers, manufacturer changes and economic ups and downs in our 50+ years in the equipment business. Through it all, we have been blessed to build one of the strongest and most respected wholesale companies in the nation. We are still actively involved in the daily operations and continue to learn new things every day. We are thankful for you, our partners and friends for your continued support."

Our Sales Team Is The Best!

They are always learning new information and stay on the cutting edge of pricing, manufacturer changes and trends. We are the “first choice” for many vendors, buyers and always do our best to continue to earn that place in the business. Our sales staff is one of the most qualified, consistent and stable teams of any group in this industry. Over 100 years of collective experience gives them a very solid foundation.

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Richard Liss

Founder/Chairman of the Board

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Sharon Liss

CEO/CFO

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Renee Lestarjette

President

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Penny Williams

Nat'l Account Executive

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Greg Edmonson

Nat'l Account Executive

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Denise Ross

Nat'l Account Executive

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Greg Lestarjette

Latin American Rep

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Lisa Oliver

VP of Operations

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